You have a vision, but people want something else learning how to merge the ideas and taking time for yourself is important. Sticking to your guns and creating what YOU want to create is also one of the most challenging aspects of being creative. Being consistent is the hardest thing for me or most I would imagine, but it’s literally the number one way to become successful in anything. Long nights learning how to run a clothing business and how to piece a mural together properly and write proposals. Business-wise, I had to learn everything myself. I had a cold on the last day but we made it happen. Rented a cheap hotel and the next day we bought paint and painted a mural in freezing weather. The next day in Chatt, we called and visited businesses and asked if they wanted a free mural after a whole day filled with “No’s” we got one “yes”. I and my friend fellow artist Jamond Bullock went to an artist talk held in Chattanooga, TN by muralist Meg Saligman years ago. I learned everything myself through Internet, online forums, youtube, books, and just experimenting. Memphis does not have a fashion/design industry or mural artist to learn from. They encouraged me to try different things. I was fortunate enough that my mother was an educator and my father had a National Geographic subscription that exposed me to the world. Growing up in Memphis as an African American you don’t see many opportunities outside of sports and music. Smooth road? The path of an entrepreneur and artist isn’t even considered a road more like climbing a mountain while fighting marvel villains. Jude, sold apparel and shoes around the world and released my own Coffee line.Ĭan you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect? Since then, I’ve painted murals all around the city, opened my own gallery/store, painted live at auctions for the American Cancer Society, painted a couch for Ikea, celebrities, and basketball players, Artwork for St. I started painting seriously after college in 2011-12 and my first mural in 2012. let your reputation proceed you and let your presence speak for itself. “Be The Elephant In The Room.” is my motto for encouraging others to stand tall in who they are, be the best version of themselves every day, always do good work, and treat others with respect. He is used to manifesting what we want most. He is a symbol of strength, wisdom, courage, royalty, gentleness, love, loyalty, and hope. I was also influenced by Salvador Dali that’s why my ideas always took a surrealistic approach.Įlefly the elephant is my mascot, spirit animal, and muse. Flight Of Fancy means an imaginative but unrealistic idea. came about in college in 2009 to expand my art beyond shoes and into apparel. I went under the name UniverSoles (Universe for out-of-this-world creativity and Soles for sneakers). Sold my first custom shoe to a guy in Poland in 2008. Also during this time, I started customizing sneakers and painting t-shirts to primarily match the client’s sneakers. An artist from New York who took off hand painting his designs on Apparel and selling them to hip-hop artist and celebrities. I was also influenced by Miskeen Originals Clothing. I was heavily influenced by Marc Ecko at this time with his graffiti background and collaboration with Marvel as he married it with fashion in his brand Ecko Unltd. I was a finance major in college at the University of Memphis, but I would use the computer lab and its Illustrator/Photoshop programs to create t-shirt designs until they closed at midnight. In high school, I found myself drawing sneakers mainly Jordan’s (shoes I couldn’t afford). I’ve been drawing since elementary school from dinosaurs to video game characters and anything else I was influenced by. Hi Joseph, we’d love for you to start by introducing yourself Today we’d like to introduce you to Joseph Boyd.
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